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According to the Cloud Security Alliance (PDF), a lack of due diligence remains one of the top continuing threats to cloud computing. While businesses may have an awareness of the general nature of cloud technology and related security threats, many business undertake little due diligence about their cloud service providers (CSPs). Even basic due diligence, such as assessing the financial health of the CSP or determining the length of time the CSP has been in business, are frequently not considered.