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There is no question that counterfeiting is negatively impacting profits, consumer safety, and business reputations in virtually every industry worldwide. Several market factors have fueled this growth. The Internet, for all the benefits it has provided in terms of information sharing and commerce, has been a key turning point in the growth of counterfeiting. It is estimated that a full 25 percent of global Internet commerce is counterfeit. Another factor influencing the rapid spread of counterfeiting is simply the growth in consumption of goods worldwide. As economies develop, and new markets are exposed to inexpensive consumer goods, the sheer number of items purchased every day has grown exponentially.

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