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If you’re like most people, you’ve probably accepted terms of use for dozens of online services without even reading them. However, the terms and conditions you’ve accepted – particularly when creating an account on behalf of your company – can cause problems down the line. Companies using social media platforms as part of an online advertising strategy should understand that the terms of use of these platforms likely are enforceable. They should also understand that there are specific terms governing ownership of uploaded content, promotions and other issues that may impact an online advertising strategy.

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