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What do the Coca Cola Bottle, Ring Pop candy and the PedEgg foot micro file all have in common? The designs of each were once, or still are, protected by design patents in the U.S. and are also well-known trademarks. Why would a company use two forms of intellectual property protection to protect the same thing? Piggybacking design patent and trademark rights is a clever strategy to obtain strong intellectual property protection for a three-dimensional brand.

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