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In the mid-1990s, the legal community began to consider how the Internet would impact the ethical rules of the legal profession. Spurred by commentary on budding technological issues, the Model Rules of Professional Conduct (Model Rules) were amended in 2002 to address issues presented by “email” and “real-time electronic conduct.” But, in 2012, the American Bar Association (ABA) returned to the drawing board with next-generation issues like globalization, cloud computing and social media on the top of the list. The result: changes to several core ethics rules that will shape how corporate lawyers address the digital issues of tomorrow.