How do you use social media? InsideCounsel wants to know.
InsideCounsel, the strategic communications firm Greentarget and the legal consulting firm Zeughauser Group are conducting a survey to learn more about lawyers’ use and perception of social media tools, as well as how their organizations are managing policies governing employees’ use of social networks.
The new survey builds off the groups’ 2012 In-House Counsel New Media Engagement Survey, which revealed that in-house lawyers of all ages were taking advantage of new media resources in both their professional and personal lives. Other important findings from last year’s survey included:
- Counsel in their 40s, 50s and 60s were consuming more content online than they did in 2009 and 2010
- 76 percent of survey respondents said they attributed some level of importance to a lawyer’s blog when deciding whether to retain a firm
- 55 percent of survey respondents said a law firm’s blog can influence hiring decisions
- 84 percent of survey respondents said law firm blogs were credible sources of information
- Survey respondents ranked LinkedIn as the most credible social network for professional use
- In-house lawyers rarely contribute to discussions on social channels, preferring instead to listen and consume social media primarily as a filter for useful information
The deadline to complete the latest version of the survey is Wednesday, March 6. The survey takes approximately five minutes to complete, and participants will be entered into a drawing to win an iPad 3 (the winner will be contacted in late April).
Click here to take the survey.
For recent social media coverage from InsideCounsel, read: