Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Advertisers commonly use “up to” claims in their marketing campaigns to tout the maximum benefit a consumer may achieve from a product or sale. Until earlier this year, the accepted industry standard for such claims was as follows: An advertisement is not deceptive or misleading as long as 10 percent of consumers are able to achieve the maximum results advertised and others are able to achieve results in the middle of what is advertised. The Federal Trade Commission’s (FTC) actions in 2012 whittled away at this standard. 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.