Thank you for sharing!

Your article was successfully shared with the contacts you provided.

A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio (Sterling Jewelers Inc. v. Zale Corp.) presents a unique question about the line between puffery and misleading advertising claims, specifically claims based on product testing. The defendant in the case, Zale Corporation (Zales), also a jewelry retailer, recently began promoting its line of “Celebration Fire” diamonds as “The Most Brilliant Diamond in the World.” Some of its advertisements explain that the claim is “based on independent laboratory testing conducted in 2012 of round-cut diamonds from select leading national jewelry store chains.” 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.