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When we first started to focus on policy development at Go Daddy, the company was quite small and there was no corporate history to review to determine what approach the company had taken in the past. Instead, the management team left it to me to determine what needed to be done. They were all busy growing the business and making products. As a person who likes to be in charge and make things up from scratch, this was ideal. I would get to write the playbook, step by step.