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A series of recent U.K. false advertising rulings involving digitally manipulating photographs raise new questions about potential liability risks. On Oct. 24, the British Advertising Standards Authority (ASA) banned a Christian Dior mascara ad featuring Natalie Portman. The ad for Dior’s New Look Mascara made the claims: “Lash-multiplying effect volume and care mascara. The miracle of a nano brush for an unrivalled lash creator effect. It delivers spectacular volume-multiplying effect, lash by lash.” The accompanying full-page photo shows a stunning Mrs. Portman with lashes long, lovely, beyond human.

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