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The use of social media is growing exponentially and few workplaces are immune from the impact of its unrelenting attraction. Consider these numbers: LinkedIn, known for business networking and marketing, claims to have some 175 million users and 2 million companies with LinkedIn pages. Facebook, mostly a personal medium, states that there are 140.3 billion “friend” connections among its 1 billion users. Still, some companies are slow to recognize and manage social media’s impacts.

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