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When the Internet Corporation for Assigned Names and Numbers (ICANN) held its “big reveal” June 13, it may have appeared to have mapped out the general contours of its proposed Internet of the future—one with potentially unlimited generic top-level domains (gTLDs). In the first round of its New gTLDs Program, it received more than 1,900 applications and almost $360 million in application fees. ICANN also faced mounting pushback and criticism from industry insiders, government stakeholders, interested parties and observers, not to mention a long and still somewhat unclear process ahead of it to evaluate those applications, sift through the comments and objections, resolve the contention issues over which applicants will own the contested domains and, eventually, delegate new domains into the Internet. And now, more than two months after the big reveal, ICANN has “fishtailed” all over the road, predicted significant traffic jams ahead and is, by its own account, already at least six months behind schedule.