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In these times, companies in the telecommunications and computing industries must be particularly careful when it comes to offering a product or service that uses a particular standard, such as the WiFi, 3G or JPEG standards. This is because an owner of patent covering a standard, known as a standard-essential patent (SEP), may be entitled to enjoin a company from offering the product or service if it is unable to negotiate a license. In cases where a company has made substantial investments in reliance upon the standard, enjoining it from further use of the standard can be detrimental.