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Internet sweepstakes can be an effective and economical way to generate interest in a company’s products or services. In particular, a well-marketed online sweepstakes promotion may help drive more customers to a company’s website, build buzz around a new product launch and provide a useful tool for collecting information about existing and potential customers. In light of the higher costs associated with conducting sweepstakes through direct mail, broadcast or print media, more and more businesses are turning to the Internet as a cost-effective marketing tool. As a result, the number of sweepstakes that are being promoted using commercial websites has dramatically increased.

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