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For most global companies, the need to think about how to protect intellectual property in China is an inevitable reality. For a few years, there have been indications that the nation is willing to be more protective of IP owners’ rights—from revisions to trademark law that aim to provide greater protection of IP and impose harsher penalties on infringers, to an unprecedented $1.5 million award to New Balance Athletics Inc. in a trademark dispute.
Jennifer Williams-Alvarez is based in New York and covers corporate law departments.