Thanks to their decision to stay home, JPMorgan Chase’s Jamie Dimon, Blackstone’s Steve Schwarzman and BlackRock’s Larry Fink have helped to make the Saudi government’s so-called Davos in the Desert investment conference a household name.

Responding to the alleged murder of Saudi Arabian journalist Jamal Khashoggi, the CEOs and other media and tech luminaries announced they would not participate in next week’s Future Investment Initiative in Riyadh.