Lawyers suing Atlanta-based credit bureau Equifax over a massive data breach have branded company efforts to dismiss the litigation a “perverse argument … akin to the ‘too big to fail’ rationale that lead to the Great Recession.”

Responding to the company’s motion to dismiss hundreds of complaints against Equifax, counsel for consumers whose financial and personal data was exposed scoffed at Equifax lawyers’ claims that no one was actually harmed and that it had no legal duty to safeguard the personal and financial data it routinely collects and monetizes.