Asheville North Carolina. Shutterstock

Hall Booth Smith is rapidly continuing its Southeastern expansion with another outpost outside its Atlanta headquarters, this time in Asheville, North Carolina.

The 180-lawyer firm announced a new Jacksonville, Florida office just two weeks ago, adding five lawyers who handle medical malpractice and other defense litigation.

The new Asheville office, Hall Booth’s second in North Carolina, will also focus on med-mal defense. The Asheville office gives Hall Booth 14 offices in six Georgia locations, the Carolinas, Tennessee, Alabama and Florida. The firm’s other North Carolina office is in Charlotte, with four lawyers.

The firm will start off in Asheville with two partners, Isaac Northup Jr. and Elizabeth McConnell. They are joining from local firm Northup McConnell & Sizemore, which they founded in 1999.

Hall Booth had already hired Adam Peoples as an associate in Asheville in April. Peoples had clerked for Judge Martin Reidinger of the U.S. District Court for the Western District of North Carolina.

“We are honored to have Ike and his team share their experience and expertise with us and our clients,” Hall Booth’s managing partner, Alex Booth, said in an announcement.

Northup, an Asheville native, is managing the office. He’s tried more than 75 med-mal cases to jury verdict, according to the firm. He is a fellow of the American College of Trial Lawyers, has served on the board of the North Carolina Association of Defense Attorneys and is an emeritus member of the North Carolina Board of Law Examiners.

He’s also the part-owner of a motorcycle shop, according to his firm bio.

McConnell is also an experienced med-mal practitioner, representing hospitals, nursing homes and doctors. Additionally, she handles professional malpractice, products liability and insurance coverage disputes. She has served on the board of the North Carolina Association of Defense Attorneys, and she’s a member of all North Carolina state and federal courts, the U.S. Court of Appeals for the Fourth Circuit and the U.S. Supreme Court.

McConnell is an avid hiker and gardener, with a special interest in North Carolina wild flowers, according to her firm bio.

Peoples is handling general litigation, including med-mal defense and construction law, a newer area for the firm.

The Asheville office is located at 123 Biltmore Ave.

Hall Booth further bolstered its litigation defense capabilities in June with the addition of Greenberg Traurig shareholder Tom Mazziotti as a partner in Atlanta. Mazziotti told the Daily Report that Hall Booth was a better fit than a giant international firm for his trial practice handling med-mal, product liability and transportation cases.