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The former Kroger store on Ponce de Leon Avenue in Midtown Atlanta.The former Kroger store on Ponce de Leon Avenue in Midtown Atlanta. (John Disney/ ALM)

Ballard Spahr and Sutherland Asbill & Brennan were the law firms behind the deal that spelled the end of “Murder Kroger,” which is being torn down to make way for a $190 million, 12-story mixed-use office project.

D. Clay Howell of Sutherland represented local developer New City, which will build the new mixed-use project, called 725 Ponce, on the site of what is likely Atlanta’s best-known Kroger, with its own Wikipedia entry, Facebook page, T-shirts and tribute song by local band Attractive Eighties Women, dedicated to “anyone who shops at the Kroger on Ponce.”

The store is located on a formerly run-down stretch of Ponce de Leon Avenue that is rapidly going upmarket, thanks to the success of the Kroger’s neighbor, Ponce City Market and the equally trendy Beltline. The Beltline’s Eastside Trail runs right behind the property, bordered by the now-high rent areas of the Old Fourth Ward, Poncey-Highland and Virginia-Highland.

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