"What if someone says something negative about me online?" This is probably the most common question lawyers ask me. The sad truth is that many lawyers have nothing to worry about. They aren’t online. They have no online presence.

If your reputation is what people say about you within your community, your online presence is what everything posted about you on Google, YouTube, Twitter, LinkedIn or anywhere else online adds up to. Managing this material may seem overwhelming, but there is a simple place to start: LinkedIn.