In many client matters, lawyers will begin a new client representation with their firm’s standard engagement letter. But in matters involving large clients with repeat or significant legal needs, clients may instead adopt “outside counsel guidelines” as a condition to the work.
January 18, 2022 at 12:09 PM
6 minute read
Landing a large client with repeat business can be a competitive process.
As part of any “beauty contest” to try and get that new work, law firms must stand out from the pack, often doing so by highlighting their bench of expert practitioners, the diversity of their teams or successes in prior representations.
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(Courtesy photos)
