After the National Collegiate Athletic Association changed name, image and likeness (NIL) rules for student athletes in July, lawyers in Florida and across the country have stepped up to let the athletes know they’re ready to help them earn money from their personal brands.

That includes Burr & Forman, a Southeastern Am Law 200 firm that on Thursday announced it had launched a ”microsite” with information and free consultations with 12 multidisciplinary sports lawyers, including former University of Alabama All-American Kermit Kendrick and Orlando-based tax and estate planning partner Scott Miller.