Greenberg Traurig shareholder David Schulman loved gaming as a kid, and he's turned that into a legal career as video games and their fast-growing offshoot, esports, have become a multibillion-dollar global industry—with Atlanta as an emerging hot spot.

Schulman, who's been advising video game companies in Atlanta, Los Angeles and New York for more than a decade, has just started a video game and esports practice for Greenberg along with two Dallas shareholders, Steven Walkowiak and P. William Stark, that draws on IP, media rights and a variety of other disciplines from about 20 lawyers around the firm.

“I've been quietly representing these companies over the past decade,” Schulman said. As the industry has matured and esports has taken off, it's become a lot more high profile.