Greenberg Traurig shareholder David Schulman loved gaming as a kid, and he’s turned that into a legal career as video games and their fast-growing offshoot, esports, have become a multibillion-dollar global industry—with Atlanta as an emerging hot spot.

Schulman, who’s been advising video game companies in Atlanta, Los Angeles and New York for more than a decade, has just started a video game and esports practice for Greenberg along with two Dallas shareholders, Steven Walkowiak and P. William Stark, that draws on IP, media rights and a variety of other disciplines from about 20 lawyers around the firm.