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Christine Barney of rbb Communications. Christine Barney of rbb Communications.

The information revolution has yielded a new benefit for the merger and acquisition community that can have significant impact on the decision of whether or not to move forward with a deal as well as ensuring the deal succeeds in the long term. In the past, PR/communication agencies were often called in only after the deal was done and to promote and manage message delivery to key audiences and ensure a smooth transition. However, smart advisers are using those resources much earlier in the due diligence process to conduct a “reputation audit” and achieve benefits including:

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