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Bryan J. Rush. Bryan J. Rush.

The $13.7 billion acquisition of Whole Foods by Amazon earlier this year was a curious choice by the online giant at the time, but a deeper look into basic concepts of the M&A deal serves as proof that Amazon has a plan. With the significant decline in brick-and-mortar retail over the past few years, due in large part to Amazon engulfing the industry along with other major online marketplaces such as Alibaba and eBay, one would assume that acquiring a physical retail chain would be counter-intuitive given the current market climate. However, Amazon analyzed the existing state of its business and its due diligence concluded that the addition of Whole Foods was just the synergy it needed to implement its takeover of the grocery industry and fill a glaring weakness in its business plan.

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