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If the concept of experiential retail is the industry standard for combating ecommerce and driving shopping center traffic, then pop-up shops are fast becoming the medium. They are a great way to harness trendy retail concepts and fill vacant retail spaces. Pop-up shops, however, can be tricky because they rely on micro leases of only a few months. New long-term pop-ups or “hybrid pop-ups” could be the perfect solution. A hybrid pop-up has a longer-term lease—yet still substantially shorter than a standard retail lease—allowing for some stability while giving landlords an opportunity to bring in trendy and experiential concepts.

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