Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Jaime Rich Vining of Friedland Vining.Jaime Rich Vining of Friedland Vining. (Courtesy photo)

Globalization has significantly affected trademark portfolio practice in recent years. U.S.-based companies now sell and promote their products or services online throughout much of the world via online commerce and social media. Trademark owners must therefore now secure registration in many more countries to ensure their brands are adequately protected in all countries in which they exploit or are likely to exploit their marks. Generally, a trademark registration has no extraterritorial effect. That means its effectiveness stops at the border of the country where it was granted. There are various treaties and systems in place that enable a trademark applicant to register a trademark in a number of countries through a single registration, as opposed to filing a separate application in each one. For example, a European Union Trade Mark (EUTM) registration, obtained through the European Union Intellectual Property Office (EUIPO), covers all member states of the European Union. A common misconception, there is no “global trademark,” and to obtain complete “worldwide protection,” it would be necessary to proceed separately or regionally in each of the nearly 200 jurisdictions where it is currently possible to register trademarks. Thus, trademark protection around the world largely remains a patchwork system of national laws and trademark registries.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at customercare@alm.com


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.