Public relations professionals know all too well the power of social media and the impact that negative online reviews can have. While social media can be an incredibly valuable tool for generating awareness and exposure, at times it may feel more like a necessary evil we must endure for the sake of transparency and real-time engagement.

But for the Windemere Cay apartment complex in Winter Garden, this lack of control seemed too much to bear — and as a result, decided to incorporate a social media addendum into its lease contracts, imposing a $10,000 fine for residents caught writing a bad review.

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