“A Super Bowl is a multibillion-dollar impact. A World Cup is going to be a triple-billion-dollar economic impact," Weiss Serota partner Marlon Hill said.
September 28, 2023 at 05:56 PM
4 minute read
As Miami awaits its turn to host up to six FIFA World Cup matches in 2026, the region is preparing for the giant event.
Florida-based Weiss Serota Helfman Cole + Bierman is one of the many preparing for the big event by setting up a focus group meant to help clients with anything related to the World Cup. In the past, the firm has worked on matters tied to such events as Formula 1, Super Bowls and Miss Universe pageants, which have all led to spikes in work for the firm.
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A view of the World Cup winner’s trophy at the FIFA World Cup 2026 official brand launch at the Griffith Laboratory in Los Angeles. Courtesy photo
