The proposed $1.5 billion restructuring of TikTok’s U.S. operations is intended to allay concerns that Beijing could access U.S. users’ data or shape what Americans see on the platform. This sudden move toward “transparency” comes on the heels of the FBI’s recent warning that the video-sharing app poses national security concerns and proposed bipartisan legislation to ban the app’s usage, neither of which seem to have curbed TikTok’s popularity among users.

The tech world’s joke about the data-mining business model—“if the product is free, you are the product”—is more true than funny. Yet, most people simply accept their loss of personal information and privacy without thought or objection, continuing to shovel personal information into the insatiable maw of social media. They “Like” it.