The digital world revolves around social media, and unlike erratic algorithms and timely trends, there’s no secret formula behind it. Yet, many small businesses are still being advised to “get on social media,” and “create engaging content” – advice that’s meaningless without specifics.

So, let’s get specific.

ALM Small Business Adviser Logo. Courtesy photo. Join our LinkedIn group, ALM’s Small Business Adviser, a space where small business owners can gather to network, have discussions and keep up with the trends and issues affecting their industries.