Laura Ganoza is a partner at Foley & Lardner in Miami. She identified a unique intersection of the growing fashion and technology industries in South Florida, and helped form the firm’s multidisciplinary NFT Task Force to help guide organizations through uncharted legal territory.

What innovative steps did you take during 2021, and what were the effects?

Our NFT task force and innovative technology sector teams have collectively and individually identified trends in how NFTs and other emerging technologies have the potential to impact business today and in the future. The productivity our team has shown is evidenced in our understanding that these emerging trends affect and cross over multiple disciplines in a number of unique ways, therefore making it imperative to connect and share our individual expertise and experience. We pride ourselves on being go-to thought leaders in these spaces and remaining current and ahead of technology trends and potential legal challenges associated.

Innovation often refers to technology, but means more than that. What are some routes to effective innovation that might be overlooked?