“The court of public opinion controls the endorsement world and the companies are scared, so it’s a real struggle between the representation of the athlete and the representation of the sponsor," Coral Gables attorney Alan Fertel said.
July 16, 2021 at 04:13 PM
5 minute read
Florida Bureau Chief
When 2020 came and went without the Tokyo Olympics, thanks to the COVID-19 pandemic, Coral Gables lawyer Alan Fertel watched as many of the sponsorships and deals he’d negotiated for one of the world’s fastest swimmers expired.
Sports and entertainment attorney Fertel is a partner with Weiss Serota Helfman Cole & Bierman, where he represents U.S. Olympic swimmer Caeleb Dressel, a Floridian who’s considered a threat to Michael Phelps’ gold medal records.
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