For attorneys who want to grow their firms, the Hispanic market holds a wealth of opportunity. But how should attorneys craft their marketing messaging and which marketing channels they use to reach Hispanic clients are critical considerations that can make or break a Hispanic-focused law firm marketing strategy.

This is the primary subject we discuss in our upcoming book, “Beyond Se Habla Español: How lawyers win the Hispanic market.” The key takeaway is that failing to effectively reach the Latinx market online is a mistake—one that could cause law firms to miss major growth opportunities and eventually become irrelevant.

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