One year ago, businesses and offices shut down across the country and marketing and business development for lawyers changed drastically. As we look back over the last year, we’ve learned valuable lessons when it comes to networking, relationships and business.

Be agile and innovative. While we may have grown tired of the word “pivot,” we’ve all seen first-hand the importance of being able to adapt to new situations. Firms that thrived in the pandemic had marketing professionals who worked around the clock to plan new strategies, innovate new services and pump out content. Thinking ahead of the curve was the difference between success and downfall.