Ask most attorneys what they learned about growing and running a legal practice during law school, and you’ll likely be met with a blank stare. So, it should come as no surprise that many attorneys are growing less confident in the viability of their practice, even as they dedicate fewer resources to cultivating their business through strategic marketing communications.

A 2020 survey of attorneys found that total billing volume was trending downward, leaving 60% of attorneys concerned about the direction of their practice and 43% worried about making a living. Despite this unease among legal professionals, just 47% of law firms have a dedicated budget for marketing their business, according to a report by the American Bar Association.

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