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Julie Talenfeld Julie Talenfeld,  founder and CEO of BoardroomPR

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffett’s sound advice during their time in the spotlight.

As lawyers and marketers, our reputations and personal brands—even ahead of those of the firms we work for—speak loudly, and they deserve our attention and maintenance. When a crisis hits, a positive reputation can be the key factor in a successful, graceful exit from the ring of fire. Kushner and Ivanka Trump provide a great case study when it comes to professional reputation management.

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