For many, one of the biggest difficulties of 2020 regarding the manner in which we conduct business and practice law was learning how to effectively communicate in a manner that is comfortable and ordinary due to social distance restrictions and remote working environments. Like everyone, attorneys thrive on human interaction and creative collaboration that enhance our proficiency to proactively address problems for clients, identify innovative solutions, and maintain the relationships that define the success and future of our legal practices. At the same time, despite many still experiencing some constraints, these circumstances have produced an incredible opportunity to a diversify law firm’s approach to communications and marketing.
As many law firms remain practicing remotely while the global race for a vaccine continues, and as law firms continue to adapt to changes within the industry as a result of the pandemic and to lay the footing for long-term success, lawyers have no option but to become comfortable with creating new business relationships and closing deals virtually. And, there are a number of objectives that lawyers need to meet—digitally and in business, no matter the area of law—to ensure practices remain healthy, sustainable and organized in a way that effectively utilizes virtual communications and digital marketing efforts in a productive manner even after the pandemic.
- In law, being intentional about connecting speaks volumes.
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