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Julie Talenfeld During the Pandemic Law Firms Should Focus on Digital Marketing: If firms can lean into the current situation and make swift changes to their marketing practices that adhere to our new reality, they may just come out of this time on top.

It’s quite ironic to talk about planning an event during a pandemic. When we are all clad in masks, mandated to stay six feet away from one another, and at risk of catching COVID-19, how would one even go about taking on such a task?

As a publicist and event guru, I know what it takes to pull off a killer event. The fact is, the show must go on, and for many law firms and service businesses, events are an essential way to connect with prospective clients and maintain business relationships. Here, I’m breaking down the steps you need to know so that your firm can host its charitable events, receptions, networking cocktail hours, recruiting events and more in a way that is safe and optimal for all involved.

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