It’s an unfortunate truth, but trauma fosters connection. And though we can’t shake hands or go to a networking event during this coronavirus pandemic, there are still ways we can even forge a new business collaboration, client, or partnership. After all, word of mouth is the original marketing—for both law firms and everyone and everything else.

Reach out to a prospective client, or a new possible business relationship, through the lens of our current shared experience. Now is a rife time to connect with someone on LinkedIn that you have always wanted to meet, but never had a good reason to reach out. Coronavirus has brought so much negativity into our world—why not channel it in a positive way? Make it your networking ice breaker if and when appropriate.

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