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Shanon Lazarus, Director of Marketing & Business QAwith Bressler Amery & Ross in Fort Lauderdale. Shanon Lazarus, director of marketing and business, Bressler Amery & Ross, Fort Lauderdale

The legal profession is notoriously slow to embrace change. Risk-averse legal practitioners are steeped in precedents, and, as a result, law firms historically have not been under immense pressure to modernize. Unparalleled industry shifts, however, such as changing client expectations, new technologies, and increased competition, are forcing firms to reinvent themselves, often best accomplished via rebranding.

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