COVID19 has presented us all with a major curveball in how we live day-to-day, in business and in our personal lives. Yet I believe that lawyers have a unique opportunity during this pandemic. If firms can lean into the current situation and make swift changes to their marketing practices that adhere to our new reality, they may just come out of this time on top.
While socializing in person is definitely not happening, it doesn’t mean people aren’t communing … they’re doing so online. According to the New York Times, web traffic has been up by nearly 30% since COVID19 hit the United States. With more eyes on screens, law firms would be wise to increase their digital marketing efforts at this time. Could your website use a refresh? Is your professional headshot a decade too old? Now is the time to make adjustments to your firm’s web presence and think about increasing your (digital) marketing budget. Are there ways to assert the firm’s executive team as thought leaders on the internet? Do you have a coronavirus-centric destination on your website that your clients can visit?
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