Etan Mark isn’t shy about discussing his failures. Long before founding the Mark Migdal & Hayden law firm with attorneys Josh Migdal and Don Hayden, Mark served as the CEO of iDiligence, a business built on outsourcing legal services, such as document review, to attorneys in India.

“It seemed like a very obvious opportunity for clients to benefit from that kind of a model,” Mark said, noting the similarities between the U.S. and India’s common law systems as well as the sometimes pricey billings that accompany the most basic of legal work. But two years into the endeavor, Mark found himself running out of funds and burning the candle on both ends. He admitted he “was not getting the traction” that he’d been hoping for and opted to close up shop rather than fight fate.