Let’s face it, most articles are filled with expert sources. Some of them even provide insight that you could have reported on yourself. Wondering why a big competitor is the go-to and not you? It is time to get your fair share of coverage. Become an influencer in the legal realm with an integrated marketing and public relations plan.

Are you searchable? Google key words important to your practice. Does your firm come up? Key phrases such as “Florida personal injury lawyer,” “Miami property insurance attorney” or “Florida workers’ compensation lawyer” will return pages of results, but most people will not scroll past the first page if they found what they are looking for. Grab the attention of potential clients, referral sources and reporters by grabbing the top spot with a search engine optimization campaign.