Your reputation is based on your actions and certainly should be. But all too often, it is really about how others perceive you. This perception can impact your professional relationships, whether in a positive or negative way. If you want to build a positive image for you and your business, you will need a plan to manage your image and make sure you keep yourself—and your company—in a positive light.

Corporate Culture. Giant corporations spend a lot of time building and protecting their image, but they aren’t the only ones who need to be careful. If you have 500 workers in South Florida or just one or two attorneys in your office, be sure to project an image of making your clients your top priority and—just as important—live up to that image. Pick a view and make it a part of your firm’s culture.