Every company, including law firms, has a brand. It is who you are, your image to the public. In this fast-paced world, sometimes we need to take a step back and revisit the message we are sending. Here are a few tips to make sure you are not falling behind in the Stone Age.

What’s the message? Think about your messaging. Is your firm still focused on the same practice areas and serving the same purpose as you were when you first started? If not, it’s time to reboot. Think of your goal. What do you want to achieve? Who do you want to target? Does your established marketing plan work well with it or will you need to implement a new public relations or advertising campaign? Do you want to increase your online presence? Come up with a plan that works best for your firm.