The Wrigley fortune was built on its domination of the chewing gum market, but an heir to the confectionery dynasty is investing millions in an industry that not so long ago had a far less wholesome reputation.

In a transaction some construe as the normalization of the medical cannabis industry, William “Beau” Wrigley Jr. led a $65 million round of funding in Surterra Wellness, one of Florida’s 14 licensed medical marijuana operators.