The complaint said TruMoon brings in more than $600 million annually, and brand awareness is at nearly 90 percent.
August 11, 2017 at 09:31 AM
1 minute read
The relationship between a nationally recognized milk producer and a milk substitute maker has soured.
The maker of the bottled milk, TruMoo, is suing the maker of milk substitute NuMoo, saying the dairy-free beverage’s name is a trademark infringement likely to confuse customers. Dean Foods Co., which produces TruMoo, sued Harvest Beverage Group Thursday in the U.S. District Court of Connecticut.
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