Curt Krechevsky, an attorney at the Hartford-based intellectual property firm of Cantor Colburn, has been appointed by the International Trademark Association to co-chair a new task force on Brands and Innovation. A former member of the INTA Board of Directors, Krechevsky has also chaired and served on numerous INTA committees in his more than 20 years of involvement with the group.

INTA is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. The goal of the Brands and Innovation task force is to analyze the relationship between trademarks and innovation, including how brands promote innovation and drive the economy, as well as how innovation impacts brands and trademark-related issues.