Much is being written these days about the practice of “adjusting” consumer-based ratings of law firms on the Internet. It seems that some of us have decided that the best way to deal with an adverse rating is to have family and friends love-bomb the service with “very satisfied” results, driving a bad rating to the bottom of the list or diluting its significance.
I read that Yelp, which offers regional reveiws of everything from law firms to restaurants, just sued a California law firm for doing just this. It seems that they traced the source of multiple favorable postings about a firm that had been poorly rated in the past to the law firm’s own computers. Hmmm. Might be a better plan to go to the library if you want to engage in computer fraud. Leaving electronic fingerprints is never a wise idea.
